The ultimate reference guide to veganism taking shape in a coffee table book.
The Vegan Dictionary is a comprehensive guide to veganism, designed to make the movement more accessible to newcomers. Written by Rory Cockshaw, founder of This Is Not A Game
During this project, I collaborated with the author, Rory Cockshaw (founder of This Is Not a Game), to:
Moodboarding session
To kick off the design process, I began with collaborative moodboarding session with the author.
We've identified the following goals:
I love collaborating with my clients. These sessions are over zoom (online meeting) and we use FigJam to share ideas and discuss them.
I present what what inspiration I've found that I think would fit the brief and identify what direction would fit the project best.
I ask my clients to be brutally honest and point out what they love/hate about these real life concepts. This helps me understand what they are looking for so that there are no surprises in the later process.
Moodboarding in Figma
Building on the moodboarding insights, I explored multiple concepts with varying:
Exploring concepts based on the directions set by the moodboarding session
During a follow-up meeting, we reviewed the drafts and selected the final direction:
A bold cover featuring the letter “V” composed of the most important and recognizable words from the dictionary.
The first variations
the first 4 concepts
The final version of the book cover (with the back cover and the spine)
The dictionary contained 624 entries, each including a title, phonetic pronunciation, description, and category.
The goal was to make the dictionary easy and fun to read while maintaining a cohesive and modern style.
Typefaces used throughout the book
Page structure and typeface use
Alignment
Since the entries varied in length, we chose left-aligned text for increased readability.
Navigation
Beyond the essential page structure, we also included a tab system on the side of the pages that indicated which letter is present on each page, making navigation easier.
Book interior
The promotional website was designed to:
Note: Changes to the website are managed by the client.
Website desktop version
Website mobile version
The one-page promotional website features a clean, responsive, and user-friendly design inspired by the book’s aesthetic, ensuring that all marketing goals are achieved.
Bold, attention-grabbing headlines effectively communicate the key benefits of the Vegan Dictionary, while engaging visuals create an appealing first impression.
Clear calls-to-action (CTAs) are strategically placed throughout the page to guide visitors toward desired actions.
Testimonials and user feedback are incorporated to build trust, along with a dedicated section highlighting how the Vegan Dictionary supports users in embracing a vegan lifestyle or understanding vegan terminology.
website desktop version
What the client said
"Ákos worked incredibly fast and truly understood my vibe!
He’s professional, fun, and delivered better than I imagined.
A delight to work with!"
– Rory Cockshaw
